Hatch Toyota

Meet Our Staff


Antonio Federico
New Car Sales Manager
Hello: I moved from the Tucson area. I love it here in the White Mountains.I love my family. I love Toyota Trucks ! Come by and see me and let me show you something you didn't know.
Seth Gaston
General Manager
There is nothing better in life than living in the White Mountains and working at Hatch Toyota. It is not often you can work for a company that shares a commitment to customer satisfaction and employee retention. I have been blessed with a beautiful wife and three wonderful very active children. A few hobbies I enjoy are hunting, fishing, cycling, camping and traveling this beautiful country in our Sienna. Please contact me if I can help you in any way.
Bob Genet
General Sales Manager
I have Worked with the Hatch family for 25 years now! And I still love what I do. I enjoy helping people with their auto needs. I have made many friends over the years, Thanks again for your support. I love my family, I have been with my wife Julie of 40 years. I have 4 Sons, and 4 beautiful daughters in laws. They have blessed me with 13 grandkids, who I love to spoil. When I am not at work, I enjoy my family, camping, golf, Racquetball, and taking naps. Toyota is the best new cars and trucks on this planet. That's the reason I love selling them! Thanks again, Bob
Carlie Valichnac
I was originally hired by Roger Hatch in 2005. I have been in the car business for most of my life. I have a passion for adventure and fun! I love to dance, read, watch movies, and smile! My favorite book is the bible. and if I am not at Hatch Toyota, I am teaching Zumba. Live and love your life! my family is my world, married my handsome husband in 2006 and we have 3 beautiful, smart and funny children!
Chris Stearns
Service Manager
From New Mexico. I enjoy spending time with my family. I also like to take photographs. Come into our Service Department with any make or model and we will take care of it the right way.
Tim Nelson
Parts Department Manager
I enjoy spending time with my family, and taking road trips in our Camry.


Michelle Lugo
Product Specialist
I enjoy my three beautiful kids! I love to go shopping. I am a very down to earth person. I love working at Hatch Toyota!
Mike Marburger
Finance Manager
I really enjoy fishing and being outdoors. I also love raising my kids. I love working at Hatch Toyota and being part of the Hatch Toyota family!
Joaquin Humphreys
Internet Sales Manager
I love spending time with my kids. I also love fishing, being outside, having BBQs, riding my Harley. I have been in the car industry for over a decade! In all of my career, working for Chaz has been the best experience! I love being apart of this family! Also, if you would like call me @ 928-242-9007 for a easy hassle free car buying experience!
Alan Buchheit
Product Specialist
My wife and I just moved here from Iowa. I bring over 17 years of Auto Sales experience. I look forward to meeting new clients, making new friends, and exploring the White Mountains. So come in and share your White Mountain adventure while we test drive your new car!
Corey Drake
Product Specialist
I love to spend time with my family and friends. My hobbies are fishing, target shooting, and quads. I also enjoy restoring old cars.
Swade Roberts
Product Specialist
I moved up from Globe. This will be my first time as a product specialist, I'm excited to see where this takes me. I like to hang out with friends, work on my race car and also, race in dirt track races (I will be racing at Thunder Raceway in car #71R) Come out and see me and I will sell you a vehicle!
Jeff Hudson
Product Specialist
I was born and raised in the White Mountains and graduated from Blue Ridge High School. Also, I have served for my country in the United States Army. Now, I am blessed to serve my community with a much needed service. I work with an amazing team of individuals who share a higher standard mind set to make sure we take care of our locals, as well of our out of state visitors. Hatch Toyota is the place to feel at home in a comfortable and kind environment. I shall always keep my integrity and respect to make sure that our customers are well informed and taken care off in a fun, quick, and exciting way.
Justin Tucker
Product Specialist
My name is Justin, I was born in California and raised right here in the White Mountains. I graduated from Show Low High School and have been working in sales ever since. My passions include off-roading, and hanging out with my Sweetheart and my dog. I love watching happy people leave our store in a new Toyota, and would love to help you find your next car. Come in and see me!
Tyler Laird
Product Specialist
My name is Tyler, and I am new to the mountain! I prefer to be outdoors, and I attempt to play golf as much as I can. I enjoy working for Hatch Toyota; I love helping people get into the car of their dreams! Come in and see me, or call me @480-737-3160 and give me a shot to make a new car, your reality!
Robert Humphreys
Product Specialist
I'm originally from San Diego, I moved here to the White Mountains 3 years ago. In my spare time I like to enjoy the Great Outdoors. I've been in sales for 20 years, and I truly love working with people. Come on in and see me, and I will show you how we treat our family here at Hatch Toyota. I would love to see you drive away happy in a vehicle suited just for you!
Logan Brewer
Product Specialist
Hi, my name is Logan Brewer. My Instagram followers know me as @your_bearded_salesman, you can follow me too! I'm a local to the White Mountains- I was born and raised here. I'm married to a beautiful woman, we have one little boy and one on the way.I love to spend quality time with my family. We love to go fishing, hiking, and hunting. Some of my other passions include working on my beach bod at the gym, and spinning records as a professional DJ! I've been working in sales in some way or another since 2003, and it has become my professional passion. Come in and see this bearded salesman and I'll get you into the vehicle of your dreams.
Rusty Lawson
Prodcut Specialist
Michael Pearce
Product Specialist
Born and raised in the beautiful white mountains that I love very much! I enjoy fly fishing and spending time with my beautiful wife, and three beautiful children. I take pride in my career and helping family and my friends with finding the right vehicle they love. When your in the market for a vehicle I assure you that you will be treated like family, and have the greatest vehicle purchasing experience you have ever had. call me directly at 480-734-5527 for your instant credit approval.
LaDon Henderson
Internet Manager
I'm a simple country man from Kentucky. I enjoy helping others, hiking, taking my two dogs on adventures with me, and listening to music. I'm new to the White Mountains and the Hatch Toyota Family, I love it here, it's beautiful! Come on by and see me, I look forward to helping you reach your fullest driving potential in a new Toyota!


Kelsie Lucero
Content Creator
My hobbies include spending time with my family and friends, enjoying the outdoors and playing with my puppy. My daughter is my world!! I also enjoy swimming, hiking and going on adventures!

Guest Services

Lisa Rockbridge
Title Clerk
I have been here at Hatch Toyota for almost a year now. I enjoy spending time with my family, watching football, and traveling. I have been here in Show Low my whole life.
Hannah Berryman
Guest Services
I love spending time with my loved ones. I love to paint, draw, and sing. I'm also one of Carlie's beautiful, smart, funny children. I'm happy to be a part of the Hatch Toyota family!
Korey Heath
Guest Services
I was born in Mesa, Arizona. I lived in Pinetop the last two years of High School and recently moved back. I enjoy softball, hiking, fishing, and spending time with my family.


Richard Warber
Parts Proffessional
New to Arizona and the White Mountains, I love spending time outdoors, and with my family.
Seth McDonald
Parts Proffessional
I love to work on and go for a ride in nice cars. I also love spending time outdoors, and spending time with my children as well. I love to have fun I am a very sociable person.


Sydni Sweeney
New Toyota Care Advisor
I was born in the White Mountains and I am the youngest of three children. I graduated from Blue Ridge High School, and my favorite place is the Oregon Coast. I enjoy spending time with my family, friends, and my two beautiful lab puppies. I am the New Toyota Care Advisor, and I would love to help you with any questions you may have about your new Toyota. Give me a call to discuss any of your Toyota care needs.
Eric Erskine
Service Writer
Born in Minnesota, youngest out of three boys. My parents were entrepreneurs, owning several businesses. Moved to Manitou Springs, Colorado at the age 10. I finished high school there and attended Pikers Peak Community Collage. I moved to Phoenix, AZ in 1985 where i got involved in the Auto Business. I worked as a technician and service advisor for 20+ years before moving to Pinetop. Love living in the white mountains, skiing, riding ATV's, and relaxing with my wife.
Robert Rose
Service Writer
I have had the pleasure of working for Hatch Toyota for 5+ years. I went to Show Low High School and graduated in 2004. My lovely wife and I have a beautiful daughter and also own Persnikkitys cafe located in show low,az. I've been in the business for about 10 years. I like riding atvs and playing poker and spending time with family. Come see me for any and all service needs I promise you will get the best service at hatch toyota.
Preston Walters
Service Advisor
I have worked with Hatch Toyota since August 2016. I enjoy bowling, and grilling. I also love to go camping. I have been working in the Auto business for over 15 years. I have lived in the White Mountains for over 10 years. I will be happy to help you with any service needs.
Marcie Romero
Service Assistant
I moved here in 2010 with my parents from Southern California. Although it was a big adjustment i absolutely love it here. I love to spending time with my two beautiful daughters who are 6 and 2. Those two girls are my world. When i am not spending time with them or my family, i am finishing up my associated degree and also trying to find time to spend it outdoors. I am very excited to have the opportunity to be a part of Hatch Toyota team!
Mike Neuharth
Toyota Master Diagnostic Technician
Raised in Minnesota working and supervising three independant shops until moving to Phoenix in 1996. I worked in two Toyota dealerships until moving to Show Low to work at Hatch Toyota in 2012. I love spending time with my wife, kids, and grandchildren. I enjoy watching and participating in professional dirt late model and dirt modified auto racing, and sportsman class drag racing. I like to ride motorcycles, golf, bowling, film and digital photography. I like to attend local and city events and celebrations to be involved in our town.
Clinton Trimmer
Toyota Master Technician
I worked down in the valley for 12 years as a Toyota Tech! I have always enjoyed the mountains so I moved to Show Low and now Love working with the Hatch Toyota Family. I love the outdoors! I go fishing and hunting as much as I can! The White Mountains are a great place to live! There is always so much to do!
Darrin Wiant
Master Technician
I love my bike! I built it from the ground up and it's my baby! I enjoy spending time with my family and friends. I have two Malamute dogs, and 3 cats!
Tim Pallos
Certified Toyota Technician
I am the guy that works on most of Hatch Toyota's custom builds. I have fun transforming a stock vehicle into something that has accessories and completely changes the look of the vehicle. Hatch Toyota is a great dealership and we take pride in what we do.
David Thatcher
Service Technician
I love to fish and spend time with my family! I also drive a 4x4 Tundra Double Cab, it is a great off-road truck!!
Ray Thomas
Service Technician
I like the outdoors, hunting & fishing. I enjoy spending time with my family.
Jack Gorman
Shuttle Driver
Hi my name is Jack Gorman, I am the Courtesy driver for Hatch Toyota in Showlow, AZ. I have been in the automotive industry for forty-five years. after working for 35 years at Universal Technical Institute as an instructor and being retired for 2 years decided to join the work force again. I enjoy my job with Hatch Toyota as I enjoy meeting and associating with customers.
James Sullivan
Technician Apprentice
Hi my name is James Sullivan, I'm a mechanic at Hatch Toyota. I like to fish and hike with my family! Being a mechanic is my passion.
Nathan Southwood
Andrew Hernandez
Josh Truax

Detail Department

Harold Begay
Detail Manager
I have been with Hatch Toyota since 2009. I like fast cars and music. I race a Bomber Car at our local Speedway. At work I’m in charge of our 300-500 vehicle inventory cleanliness and display.
Angel Perez-Moreno
I love spending time with my family! We often visit Mexico, spend our time watching soccer, and listening to mariachi music!
Benjamin Nandez
I have been working at Hatch Toyota for 3 years and absolutely love it! I like watching soccer, walking my dog, spending time with my girlfriend, and with my awesome brothers!
Donald Pearce