Meet Our Staff

Our staff here at Hatch Toyota is here for your convenience. Feel free to contact us with questions or for a test drive.

Meet Our Management Staff

Toyota General Manager  Seth Gaston
There is not much better in life than living in the White Mountains of Arizona and having my dream career at Hatch Toyota. It is not often you can work for a company that shares a commitment to customer satisfaction, employee retention and actively supporting the community. I have been blessed with a beautiful wife and four wonderful very active children who keeps my bride very busy. A few hobbies I enjoy are hunting, fishing, cycling, camping and traveling this beautiful Country in our Toyota Sienna SE in Salsa Red. I would love to hear from you at anytime. Speaking with guest is my most favorite part of my career. I learn so much. If you have any questions, comments or concerns please contact me. I will return the message. Office number is (928) 537-5755 Thank you; Seth Gaston
Toyota General Manager
Seth Gaston
General Sales Manager Bob Genet
I have Worked with the Hatch family for 25 years now! And I still love what I do. I enjoy helping people with their auto needs. I have made many friends over the years, Thanks again for your support. I love my family, I have been with my wife Julie of 40 years. I have 4 Sons, and 4 beautiful daughters in laws. They have blessed me with 13 grandkids, who I love to spoil. When I am not at work, I enjoy my family, camping, golf, Racquetball, and taking naps. Toyota is the best new cars and trucks on this planet. That's the reason I love selling them! Thanks again, Bob
General Sales Manager
Bob Genet
New Car Sales Manager Antonio Federico
Hello: I moved from the Tucson area. I love it here in the White Mountains.I love my family. I love Toyota Trucks ! Come by and see me and let me show you something you didn't know.
New Car Sales Manager
Antonio Federico
Sales Manager Will Sasek
I was born and raised in sunny Tucson, Arizona. I moved up to the White Mountains in August of 2019 to be part of the amazing Hatch Toyota family! I spend most of my free time in the gym, on my motorcycle, or with my family. I look forward to meeting you and doing my best to help you in purchasing a brand new Toyota!
Sales Manager
Will Sasek
Controller Carlie  Valichnac
I was originally hired by Roger Hatch in 2005. I have been in the car business for most of my life. I have a passion for adventure and fun! I love to dance, read, watch movies, and smile! My favorite book is the bible. and if I am not at Hatch Toyota, I am teaching Zumba. Live and love your life! my family is my world, married my handsome husband in 2006 and we have 3 beautiful, smart and funny children!
Carlie Valichnac
Service Manager Chris  Stearns
From New Mexico. I enjoy spending time with my family. I also like to take photographs. Come into our Service Department with any make or model and we will take care of it the right way.
Service Manager
Chris Stearns
Parts Manager Tim  Nelson
I have been with the Hatch family for over 20 years. I enjoy taking road trips with my family and spending time making memories together!
Parts Manager
Tim Nelson

Meet Our Finance Staff

Finance Manager Tyler Laird
My name is Tyler, and I am new to the mountain! I prefer to be outdoors, and I attempt to play golf as much as I can. I enjoy working for Hatch Toyota; I love helping guests find the perfect vehicle of their dreams! Come in and see me, or call me @480-737-3160 and give me a chance to make a new car, your reality!
Finance Manager
Tyler Laird
Finance Manager  Mike  Marburger
My career at Hatch Toyota is unlike anything I have ever been involved with, it is such a wonderful place to work. The community effort here is motivating to all. Everyday I get to meet wonderful guests and watch them smile with excitement. When i'm off work I really enjoy fishing and being outdoors in the beautiful White Mountains or Arizona. I also love raising my kids and watching them be successful.
Finance Manager
Mike Marburger
Finance Manager Kristopher  KoBold
Greetings, my name is Kristopher KoBold. Since 2001 I've been helping folks find the right vehicle to fit their budget and lifestyle. It's truly my pleasure to take the confusion and intimidation out of your shopping experience. My free time is often spent enjoying nature- Either pedaling my bicycle, painting, landscaping or enjoying a good book. I also enjoy riding my Harley-Davidson around our beautiful community and longer rides around our state. As a native of Denver Colorado, I am blessed to have another beautiful home here in the White Mountains. Please call my personal line at (928)242-1340 if there is anything I can help you with! See you soon.
Finance Manager
Kristopher KoBold

Meet Our Sales Staff

Product Specialist Logan Brewer
Hi, my name is Logan Brewer. My Instagram followers know me as @your_bearded_salesman, you can follow me too! I'm a local to the White Mountains- I was born and raised here. I'm married to a beautiful woman, we have one little boy and one on the way.I love to spend quality time with my family. We love to go fishing, hiking, and hunting. Some of my other passions include working on my beach bod at the gym, and spinning records as a professional DJ! I've been working in sales in some way or another since 2003, and it has become my professional passion. Come in and see this bearded salesman and I'll get you into the vehicle of your dreams.
Product Specialist
Logan Brewer
Product Specialist Michael Pearce
Born and raised in the beautiful White Mountains that I love very much! I enjoy fly fishing and spending time with my beautiful wife, and three beautiful children. I take pride in my career and helping family and my friends with finding the right vehicle they love. When you are in the market for a vehicle I assure you that you will be treated like family, and have the greatest vehicle purchasing experience you have ever had. Call me directly at 480-734-5527 for your instant credit approval.
Product Specialist
Michael Pearce
Product Specialist Michelle  Lugo
I enjoy my three beautiful kids! I love to go shopping. I am a very down to earth person. I love working at Hatch Toyota!
Product Specialist
Michelle Lugo
Product Specialist Randy Stockett
Product Specialist
Randy Stockett
Product Specialist Maria  Beltran
Hello my name is Maria! I love spending time with my family. I also love to dance, watch movies, and go shopping! I am originally from Monterrey Mexico, being bilingual has helped my career and clients so much. I enjoy working for Hatch Toyota! Come in and see me or you can reach me directly at (928) 242-0829, yo hablo español.
Product Specialist
Maria Beltran
Product Specialist William Payne
My Name is William Payne and my family and I recently moved to the White mountains. I have been selling Toyota's since 2014 and I absolutely love our product line. I really like working here at Hatch Toyota. I look forward to providing you with a great car buying experience before and after the sale. While not at work, I enjoy spending time with my wife and 5 kids. I also enjoy going out and riding my 4Wheeler. You can call me directly at (623)806-3137.
Product Specialist
William Payne
Product Specialist Jerry McGraw
Hello, my name is Jerry McGraw! I enjoy hunting, and time with my wife and 3 sons in the outdoors! I work hard to gain your business and treat every customer like a family friend! Call or stop by and ask for Jerry to get the very best deals from me!
Product Specialist
Jerry McGraw
Product Specialist  Isaac  Brown
My name is Isaac Brown, I'm originally from San Diego. I moved the Show Low, Arizona seeking new opportunity's and to start a career in the Automotive Industry. I enjoy helping guests make smart investments that will benefit them in the long run. Like Toyota's industry leading resell values! I find it important to assist my clients in finding vehicles that best suit their budget, needs and lifestyle. I take pride in going above and beyond to insure all guests are treated with respect. When I'm at home I enjoy spending time with my family! I am here to help so please give me a call!! There is something special going on NOW.
Product Specialist
Isaac Brown
Product Specialist Hector  Obregon
Hello, my name is Hector Obregon! I’ve been living in the White Mountains for 20 years! My hobbies include cars, racing, hiking, and shooting my bow. Been in the car sales business for almost four years and I enjoy it! Call me at (928) 266-5929 and let me help you into the car of your dreams!
Product Specialist
Hector Obregon
Product Specialist Nick  Alcantar
Hey everyone, my name is Nick Alcantar. I have been in this community for a long time as a friend, brother, mentor, coach, and leader among other things. I absolutely love helping people and I am super honest. I love our community and want to leave it better then I found it. I am a family man through and through. I have a beautiful wife that I will do anything for and 4 beautiful children. 3 Boys and finally my princess! We love the outdoor activities such as hunting, fishing, disc golf, softball, and working on old trucks. I would be the best to work with because I will listen to your opinions and value your time as I would my own. Thank you for allowing me to serve this beautiful community time and time again. I look forward to helping you with your vehicle needs and seeing that smile on your face. Come down and ask for me and I'll treat you like the family you are. You are Hatch Toyota's family. You are my family.
Product Specialist
Nick Alcantar
Product Specialist  Micheal  Ungar
Hello, My name is Michael Ungar. I'm a Sales Representative at Hatch Toyota and I love what I do. I have a fiancé and two little girls at home, who I enjoy spending my days off with. They inspire and motivate me to be a better worker. I'm also a very outgoing people-person and always know how to break the ice. I would love to meet you, and can't wait to get you into a great vehicle.
Product Specialist
Micheal Ungar
Product Specialist  Kerilynn  Brewer
My name is Kerilynn Brewer. I am a New Product specialist at Hatch Toyota! I Love helping others! I have lived in Show Low pretty much my entire life. I love being outdoors- camping, hunting, and riding quads are among my favorite activities. Everything I do is to ensure my 4 year old daughter has the best life possible. If you ever need someone who is honest, don't hesitate to come see me at Hatch Toyota!
Product Specialist
Kerilynn Brewer
Product Specialist  Richard  Garcia
My name is Richard Garcia. I am a product specialist at Hatch Toyota. I would like to help you get into a new or used car of your dreams! LEt's get together! You can call, email, or stop by in person and ask for Richard! I promise to make your experience as pleasant as possible!!
Product Specialist
Richard Garcia
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Hi, my name is Jonathan Flores! My hobbies are soccer, running, working out! I'm a very outgoing person! Come into Hatch Toyota today and ask for me! I will make your car buying experience easy, fun, and get you into the car of your dreams!
Product Specialist
Jonathan Flores

Meet Our Service Staff

Service Adviser Eric  Erskine
Born in Minnesota, youngest out of three boys. My parents were entrepreneurs, owning several businesses. Moved to Manitou Springs, Colorado at the age 10. I finished high school there and attended Pikers Peak Community College. I moved to Phoenix, AZ in 1985 where i got involved in the Auto Business. I worked as a technician and service adviser for 20+ years before moving to Pinetop. Love living in the white mountains, skiing, riding ATV's, and relaxing with my wife.
Service Adviser
Eric Erskine
Service Adviser John Felt
Born in Tempe, AZ grew up in south Scottsdale, Mesa’s Dobson ranch area and relocated to Prescott in 1992. I have been in the automotive service and repair since 1988.Former ASE certified technician for 10 years and been a service manager or service advisor since 1998. I love the outdoors, fishing, camping, hiking and the small-town life. HAPPY TO BE ON THE HATCH WINNING TEAM
Service Adviser
John Felt
Service Adviser Alan Buchheit
My wife and I just moved here from Iowa. I bring over 17 years of Auto Sales experience. I look forward to meeting new clients, making new friends, and exploring the White Mountains. So come in and share your White Mountain adventure while we test drive your new car!
Service Adviser
Alan Buchheit
Toyota Master Diagnostic Technician Mike  Neuharth
Raised in Minnesota working and supervising three independant shops until moving to Phoenix in 1996. I worked in two Toyota dealerships until moving to Show Low to work at Hatch Toyota in 2012. I love spending time with my wife, kids, and grandchildren. I enjoy watching and participating in professional dirt late model and dirt modified auto racing, and sportsman class drag racing. I like to ride motorcycles, golf, bowling, film and digital photography. I like to attend local and city events and celebrations to be involved in our town.
Toyota Master Diagnostic Techn
Mike Neuharth
Toyota Master Technician Darrin  Wiant
I love my bike! I built it from the ground up and it's my baby! I enjoy spending time with my family and friends. I have two Malamute dogs, and 3 cats!
Toyota Master Technician
Darrin Wiant
Toyota Master  Technician Clinton Trimmer
I worked down in the valley for 12 years as a Toyota Tech! I have always enjoyed the mountains so I moved to Show Low and now Love working with the Hatch Toyota Family. I love the outdoors! I go fishing and hunting as much as I can! The White Mountains are a great place to live! There is always so much to do!
Toyota Master Technician
Clinton Trimmer
Certified Toyota Technician Tim  Pallos
I am the guy that works on most of Hatch Toyota's custom builds. I have fun transforming a stock vehicle into something that has accessories and completely changes the look of the vehicle. Hatch Toyota is a great dealership and we take pride in what we do.
Certified Toyota Technician
Tim Pallos
Certified Toyota Technician David  Thatcher
I love to fish and spend time with my family when i'm not at work. My favorite Toyota is the one I currently own, a 4x4 Tundra Double Cab, it is a great off-road truck!! I enjoy working at Hatch Toyota. We have a great team and are dedicated to a great guest experience.
Certified Toyota Technician
David Thatcher
Generic Staff Photo
I'm new at Hatch Toyota. I love the White Mountains.
Certified Toyota Technician
Brad KinderKnecht
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Quick Service Team
Neal Harr
Quick Service Team Hagen Spear
Quick Service Team
Hagen Spear
Quick Service Team Albert Barraza
Quick Service Team
Albert Barraza
Toyota Warranty Administration Patricia Neal
I moved from Northern Minnesota to Arizona 22 years ago, I have three wonderful sons I am very proud of. The only thing better than The Great Lake Superior is The White Mountains and Hatch Toyota. I enjoy the outdoors, hiking and love to read. I have 19 years of Car Dealership experience, I am proud to be a part of the Hatch Toyota Family and i'm dedicated to making our guests #1.
Toyota Warranty Administration
Patricia Neal
Shuttle Driver  Jack  Gorman
Hi my name is Jack Gorman, I am the Courtesy driver for Hatch Toyota in Show Low, AZ. I have been in the automotive industry for forty-five years. after working for 35 years at Universal Technical Institute as an instructor and being retired for 2 years decided to join the work force again. I enjoy my job with Hatch Toyota as I enjoy meeting and associating with customers.
Shuttle Driver
Jack Gorman
Generic Staff Photo
Hello, I'm Chris Gawelko! I was born in Georgia, and come from a family in racing! I'm a second-generation Polish immigrant and I love car modification and racing!
Service Adviser
Chris Gawelko

Meet Our Guest Services Staff

MVD Title Manager Lisa  Rockbridge
I have been here at Hatch Toyota for almost a year now. I enjoy spending time with my family, watching football, and traveling. I have been here in Show Low my whole life.
MVD Title Manager
Lisa Rockbridge
Guest Service Receptionist Sydni  Sweeney
I was born in the White Mountains and I am the youngest of three children. I graduated from Blue Ridge High School, and my favorite place is the Oregon Coast. I enjoy spending time with my family, friends, and my two beautiful lab puppies. I am the New Toyota Care Advisor, and I would love to help you with any questions you may have about your new Toyota. Give me a call to discuss any of your Toyota care needs.
Guest Service Receptionist
Sydni Sweeney
Generic Staff Photo
Guest Services
Bridget Swanson

Meet Our Parts Staff

Parts Professional  Richard  Warber
New to Arizona and the White Mountains, I love spending time outdoors, and with my family.
Parts Professional
Richard Warber
Parts Assistant  Swade  Roberts
I moved up from Globe. This will be my first time as a parts professional, I'm excited to see where this takes me (It took me to service!). I like to hang out with friends, work on my race car and also, race in dirt track races (I will be racing at Thunder Raceway in car #71R)
Parts Assistant
Swade Roberts

Meet Our Detail Department Staff

Detail Manager/Quality Control Francisco Ramirez
Hello my name is Francisco and I have lived in the White Mountains for 14 years! In my free time I enjoy spending time with my Family and playing sports such as soccer.
Detail Manager/Quality Control
Francisco Ramirez
Auto Detail - Polish Chuy  Rodriguez
Auto Detail - Polish
Chuy Rodriguez

Meet Our Internet / Website Staff

Content Creator  Kaliane  Simpson
Hi, I’m Kaliane! I enjoy reading, writing, photography, and walking my dog, Pixie, in my spare time! I was born here in Show Low and was part of the Show Low High School yearbook staff. Most people know me from my Instagram account where I share photos of books, tea, poetry, and graphic design. I take and upload pictures, videos, and other content to the Hatch Toyota website!
Content Creator
Kaliane Simpson

Our Location

Hatch Toyota
1051 N. Automall Parkway
Show Low, AZ 85901

Sales: (928) 242-9007
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Bought a brand new car, Jerry was very helpful

- Mary Jensen, Google

I've lived in this area for 8 years and have purchased 2 vehicles from the Hatch folks. Repeat customer...says it all!

- Carol Joy Wilhelm, Google

Isaac is the best and is a great asset to this dealership,went out of his way and we can't say enough about him and the bunch at hatch toyota!!!

- Michael Baker, Google

After moving to Arizona and totalling out my Corolla, we followed the signs to Hatch where Maria got us into a new 2020 Tundra. She was super helpful during and even after the sale when we went back to get the level kit and bedliner installed. I'm happy we went to Hatch!

- Daniel Keller, Google

Great service, great customer support

- Bob Snook, Google

Great dealership inside and out! Everyone is very friendly and helpful. Plus the deals were amazing :)

- Huntley The Hunter, Google

Very friendly staff, they took the time to answer all my questions, willing to work with me on price. This is my 2nd vehicle that I have purchased from them and if I ever need a new vehicle I will definitely go back to Hatch Toyota in Show Low. Great people!! I will definitely recommend them to...

- Pamela Connell, Google

Good to work with they don't have the lazy entitled mentally of the USA based brand dealerships. They seem to get that earning business is necessary all along the product lifecycle

- Kevin Parmenter, Google

It took some time but I wouldn't have gone anywhere else. Michelle was an AMAZING sales person and Antonio made the paperwork process so smooth, it was like signing my name in butter. I highly recommend this dealership above any other on the mountain.


Everyone there is really great. We had a little snag in the car buying process, but the team at Hatch Toyota were diligent in catching the issue and really turned around the whole experience in a really positive way. I would definitely do business with them again.

- Ka Trina Reese, Google

Fast service! Oil change and tire rotation, out in 1 hour! Thank you Hatch Toyota!!!

- Kathleen Lockwood, Google

These guys are great! They did everthing we asked to find us the perfect vehicle. We went with the 2019 Toyota Tundra! The Tundra is AWESOME! That thing is so dang kush! I’m used to the 05 Chevy 2500 and man that thing is a brick compared to the Tundra! It’s literally like driving a cloud!

- Tabatha Cheri, Google

The Hatch Toyota team went WAY above and beyond to help us on the evening before Christmas Eve after we were stranded at the local airport. Michael and Seth got us where we needed to go (which was a 4-hour drive away). That level of kindness and service is rare and we were just some strangers...

- Herman Schlabach

Ask for Logan Brewer, he was great and helped me get the perfect vehicle for my needs. I love my new 2017 4Runner, I am so pleased. Thank you again Logan and Hatch Toyota for all your help. I will recommend all my friends.

- Monika Martinez

I have purchased 3 vehicles from Hatch Toyota. Every time my experience has been the same. Superlative. This business has a monopoly on my automotive business because I have been treated so well. They are honest, and they are real. I feel like family when I walk in. They know how to do business,...

- Chris Small

Was in contact with Joaquin Humphreys the whole way up to show low from Tucson . We got an amazing deal get vehicle with a great price at Hat h Toyota . I highly recommend Joaquin . Thank you so much Hatch Toyota all the way from Tucson!!!

- Guage Benitez

I've been wanting a Toyota Tacoma for some while now and I was very fortunate to have been able to get my dream truck from Hatch Toyota, I worked with Justin Tucker and I couldn't believe it was true when I was approved with such a great deal. I would definitely recommend going in to Hatch Toyota...

- Drew Tucker

A couple of months ago I purchased my first Toyota Camry from Hatch Toyota and I love it! Car buying can often be a pain haha but I worked with Rusty Lawson and he was great! He provided excellent customer service, care, was informative, patient and was able to find the right vehicle to fit my...

- Norma West

A little over a year ago we bought our Toyota Tacoma from Hatch Toyota. They were great to work with then and now we are looking to trade our truck in for something bigger. We didn’t have to think about where to go. I called Hatch Toyota and talked with to Rusty Lawson who has been absolutely...

- Dusti Hall

Just wanted to say how much I love hatch Toyota. Not only have we purchased our vehicles there but we also continue to take them in for service. I just took my sequoia in for service and hatch always gets it in right away with a super quick turn around. They do so great at keeping my Toyota clean...

- Addie Gaylord
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